Opportunity
Creating good eating habits starts at an early age. Whole Foods Market recognized that if they could connect with kids, they could help put them on a path towards a healthy lifestyle.
Result
Introducing Whole Foods Market Munch. Available only in the North Atlantic region, Whole Foods Market Munch was created to fit into the hands of kids, engage and entertain young readers ages 7-10 about healthy foods and snacks to try through activities and games. In this eight page activity book and easy to understand facts, Munch characters Berry and Kalee tell of their adventures as they grow, make and eat their own food. Learning about food through puzzles and games makes healthy eating a lifestyle.
